Kompete - Glory to the Grind Advertising - Pavone



Glory to the grind

Gen Z grew up on videogames like Madden with deep, detailed player profiles that showed exactly which player ranked best at what. At the intersection of sweat and science, Kompete now creates those same data-driven profiles for young athletes. Their proprietary hardware and software compares standardized performance by team, region, division, position and sport. By knowing exactly where they rank against their peers, athletes are motivated to up their training in ways that change their game.

Capabilities Used
  • Strategy
  • Product Development
  • Branding
  • Design